GWENT ASSOCIATION OF VOLUNTARY ORGANISATIONS Gwent Association of Voluntary Organisations
Supporting the Voluntary Sector in Gwent

Promotion and marketing

So often we set up a fantastic service or project and then forget to tell others about it!

The sessions in 'Promotion and Marketing' look at different aspects of how producing promotional materials and using channels of communication to help you with ways to 'blow your organisation's trumpet' and let others know about the work you are doing and the difference you are making.

10a

Developing and Writing a Communications Strategy

By the end of this session, participants will:

  • have defined the purpose of a communications strategy

  • have understood the key elements and specific contents of a communications strategy

Provider

Date

Time

Contact

Location

10b

Creating Publicity and Marketing Materials

By the end of this session, participants will:

  • understand how to get their message across and to whom

  • understand the basic principles of graphic design

  • be able to create a design brief

  • assess work they have produced and know what to avoid in publicity materials

Provider

Date

Time

Contact

Location

10c

Developing Your Newsletter

By the end of this session, participants will:

  • have explored a variety of approaches to producing a newsletter

  • have considered the key elements of a newsletter

  • have identified target audiences and how to tailor the newsletter accordingly

Provider

Date

Time

Contact

Location

10d

Working With the Media

By the end of this session, participants will:

  • have gained tips on the do's and don'ts of press, radio and TV interviews

Provider

Date

Time

Contact

Location

10e

Writing Effective Press Releases

By the end of this session, participants will:

  • know how to improve their organisation's chance of gaining press coverage

  • have developed an understanding of what makes a good news story

Provider

Date

Time

Contact

Location

10f

Producing an Annual Report

By the end of this session, participants will:

  • know how to plan the annual report

  • understand how an annual report can work as a promotional tool to highlight the organisation's achievements

Provider

Date

Time

Contact

Location

10g

Creating a Website- Making the Most of your Website and the Internet

By the end of this session, participants will:

  • have understood what the web is good for (and what it is not so good for)

  • have understood the structure of a website

  • have identified ways of making a website more user friendly and accessible

Provider

Date

Time

Contact

Location

10h

Reaching Out - Using Accessible Formats & Languages

By the end of this session, participants will:

  • have understood the importance and need for making information available in accessible formats

  • have explored the variety of formats available

Provider

Date

Time

Contact

Location

 
 
 
Community website design by Lariat