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So often we set up a
fantastic service or project and then forget to tell others
about it!
The sessions in 'Promotion
and Marketing' look at different aspects of how
producing promotional materials and using channels of
communication to help you with ways to 'blow your
organisation's trumpet' and let others know about the work
you are doing and the difference you are making.
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10a |
Developing and Writing a Communications Strategy |
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By the end of this session,
participants will:
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10b |
Creating Publicity and Marketing Materials |
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By the
end of this session, participants will:
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understand how to get their message across and to whom
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understand the basic principles of graphic design
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be
able to create a design brief
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assess
work they have produced and know what to avoid in
publicity materials
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10c |
Developing Your Newsletter |
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By the end of this session,
participants will:
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have explored a variety
of approaches to producing a newsletter
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have considered the key
elements of a newsletter
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have identified target
audiences and how to tailor the newsletter accordingly
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Time |
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10d |
Working With the Media |
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By the end of this session,
participants will:
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Time |
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Location |
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10e |
Writing Effective Press Releases |
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By the end of this session,
participants will:
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Time |
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Location |
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10f |
Producing an Annual Report |
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By the end of this session,
participants will:
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Time |
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Location |
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10g |
Creating a Website- Making the Most of your Website
and the Internet |
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By the end of this session,
participants will:
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have understood what the
web is good for (and what it is not so good for)
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have understood the
structure of a website
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have identified ways of
making a website more user friendly and accessible
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10h |
Reaching Out - Using Accessible Formats & Languages |
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By the end of this session,
participants will:
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Time |
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Location |
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